The organic beauty boom going on at the moment is, of course, part of the larger shift in consumer awareness about health and wellness. What’s noteworthy is that customer’s demands for organic beauty have reached a pivotal point, with recent studies showing that natural is finally outpacing chemical. It certainly needed to happen, but it still seems fairly incredible.
‘The space for cleaner, safer, better beauty has grown and is only continuing to grow. In fact, natural and safer brands are outselling their traditional competitors by two to threefold.’ said Gregg Renfrew, founder of Beautycounter (a Santa Monica-based company committed to clean beauty).
Tara Foley, founder and CEO of green beauty retailer Follain, says the ‘green’ beauty movement is a shift toward products and brands that consider both human and environmental health. But it can be confusing when brands use terms like natural, clean, and nontoxic on their products when that labelling isn’t regulated by the relevant bodies (such as the FDA in the US or the MHRA in the UK. So that means consumers need to do their own research when choosing the right routine for them, adds Foley.
All in all, it’s fantastic news for the discerning beauty consumer. Aware that our skin is our body’s largest organ, many of us have long been more conscious of what our lotions and potions contain, and that synthetically produced chemicals, such as are parabens, synthetic colours, and phthalates are commonplace in our mass produced beauty products.
With so many more natural and organic brands out there, we can enjoy making our pickings. Here’s a list of some of the most innovative, natural and organic skincare brands that are environmentally friendly too, so we can feel good about using them on our skin.
Founded in 2005 by Karen Behnke, Juice Beauty’s products feature ingredients such as grape, apple, lemon, and aloe leaf juice. The brand also purchases many of its ingredients locally from West Coast certified organic farmers. And while the fruit and plant ingredients are natural, that doesn’t mean the product is less effective — Juice Beauty’s products are clinically proven to be just as effective as beauty products that contain synthetics.
A millennial-friendly brand (based on its super cute packaging), Herbivore Botanicals was founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen. The brand’s Pink Cloud Rosewater Moisture Crème is a best-seller not only because it’s hydrating, but its list of certified organic ingredients also avoids synthetic preservatives and chemicals.
Completely free of GMOs, toxins, fillers, synthetic chemicals, artificial fragrances and colours, Tata Harper products include ingredients like sunflowers, apricots, rice, rose clay, and willow grown from organic farming. Tata’s array of products include cleaners, moisturisers, eye treatments, masks, serums, and more that treat everything from to discolouration and redness to dry skin to blemishes.
Sisters Jacqueline, Allison, and Elaine Taylor co-founded Le Prunier in 2016, and their beauty oil is derived from organically-farmed plums from the family’s California farm. The plum oil, which is safe for all skin types, is not only an amazing source of antioxidants for glowing skin, but also hydrates hair and nails without any artificial additives.
LITTLE BARN APOTHECARY
The brand’s name is true to its word, since each product is crafted in small-batch, apothecary-style in Atlanta, and each botanical ingredient is hand-selected. The brand offers an array of face masks, body scrubs (like this coffee and mint one), serums, cleansers, and even dry shampoo.
RMS Beauty products are formulated with raw, organic ingredients, which rejuvenate the skin with enzymes, vitamins, and antioxidants. While the brand boasts more cosmetic products than skincare, RMS’ beauty oil is a top-seller that hydrates your face using roseship seed, marigold, vanilla extract, olive leaves, and turmeric (to name a few).
Amala creates their products by using high-potency organic plants and distilling them for maximum skin benefits. The farms where their ingredients are sourced also practice regenerative agriculture, which increases biodiversity and enriches soils, without the use of pesticides and artificial fertilisers. To make shopping easier, Amala categorises its products by the skin benefit you’re looking for whether you want to rejuvenate, hydrate, purify, brighten, or soothe your skin (like this fig cream cleanser).
Simplicity is the name of the game for this organic and wildcrafted line. If you often feel overwhelmed by choices, this brand offers just a few products for face and body, as well as two wellness teas. Created by certified western herbalist and holistic wellness advocate, Allison Roman, Kaliks is made in small batches, by hand, to ensure that the products are as fresh as they are effective. Since Roman created the brand in response to dealing with her own chronic skin issues, this line is particularly great for those with extremely sensitive skin, eczema, and/or acne.
Founded by model Miranda Kerr in 2006, Kora Organics uses organic ingredients such as noni extract, rosehip oil, sea buckthorn oil and green tea to detoxify and nourish skin. The brand’s certified organic status guarantees that no toxic synthetic pesticides, herbicides or chemicals are used in the production or manufacturing process.
RoseMira is an organic skin care brand founded by Mira Herman, whose personal quest to find the very best ingredients from around the world for her products. Once she has gathered a harvest of potent ingredients, Mira goes to work using her decades of herbal formulation knowledge to craft perfectly balanced and effective products. If you had to try just one organic brand, RoseMira would come recommended.
This skincare brand’s formulations include certified organic ingredients, and are free of parabens, artificial colours, and fragrance. Some ingredients include Australian red and white clay, sunflower seed oil, Kakadu plums, and aloe vera to create products rich in antioxidants and vitamin C, so your face will look as bright as Asarai’s packaging.
SAND & SKY
Twin sisters Emily and Sarah Hamilton created the Sand & Sky skincare brand using botanicals from their native country of Australia, which makes sense because one of the main ingredients is Australian pink clay. Other ingredients include aloe vera, liquorice, and mangosteen (a tropical fruit). The sister’s Australian pink clay mask has became a cult-favorite because it draws out impurities from the skin and tightens pores so your skin looks glowing and radiant.
Each of ILIA’s products is filled with up to 85 percent bioactive organic ingredients, and as a bonus, the packaging is made from recycled materials. In addition to its skin care products like the cucumber water stick (shown here), tinted moisturiser, and serums, the brand also offers cosmetics like mascara, lipstick, and foundation.
Pai products are certified organic and made specifically for those with sensitive skin. The brand’s founder, Sarah Brown, was tired of products with synthetics and irritants, so she decided to create her own beauty line instead. They include soothing, natural ingredients like roseship oil, jojoba oil, shea butter, sunflower oil, and jasmine.
Kypris not only uses sustainably and organically-grown botanicals to fill its bottles, but all its formulas are naturally derived, containing essential oils and plant extracts filled with vitamins and nutrients for super-soft skin. The brand is also gold certified by the US Green Business Association. Made in Scottsdale, Arizona, its products include beauty oils that moisturise and brighten your face as well as masks, cleansers, and serums in glass packaging.
AYUNA LESS IS BEAUTY
This brand was created by two beauty industry veterans based in Spain, chemist Isabel Ramos and Begoña Sanjuan, an expert in product development, spa and wellness therapies and aesthetic treatments. Together, with their combined experience of over 40 years, they created the ultimate beauty line in efficacy, luxury, and sustainability. The brand promotes ‘topical fasting’ (not overloading the skin with too many products or ingredients) and adheres to the ethos of ‘well-aging’ as opposed to anti-ageing.
Korres comes from the oldest homeopathic pharmacy in Athens. With ingredients like wild rose, basil, and pomegranate popping up in their products, it’s no surprise that the company actually employs ‘plant-hunters’ to look for new plants and study their beauty benefits. They’ve also established long-term partnerships with organic farmers, local communities, and agricultural unions to ensure the farm-to-beauty process remains transparent and clean.